Purely natural.

People, pets, and planet first.

For over three decades, Pure & Gentle has been putting the health of people, pets, and the planet at the forefront of everything we do. We show our commitment to the environment and our customers with concentrated laundry and personal care products that are free from dyes, harmful chemicals, and are 100% biodegradable and use only plant-based ingredients. And all of our products are made in the USA in our carbon-neutral facility located in the beautiful Hill Country of Seguin, Texas.

We are a registered and verified Climate Leader by the United States EPA. In fact, we’re a recipient of the Champion Safer Detergent Stewardship Initiative award, the highest award given for environmental stewardship by the US EPA. We are also Leaping Bunny® certified by the Coalition for Consumer Information on Cosmetics, the only internationally recognized symbol guaranteeing that no animals were used in developing our products. No animal use or harm ever.


A history of looking

For over thirty years, Pure and Gentle has made personal and home care products that are good for you and good for the planet. From all-natural health and beauty products like shampoo and hand soaps to concentrate home care products such as disinfectants and multi-purpose cleaners, our passion is providing you with quality products that not only keep you and your house clean and fresh but safe from harmful additives, too.

Since our beginning in 1983, Pure & Gentle Inc. has focused on creating products, systems, and solutions with the environment in mind. We started out with all-natural, plant-based raw materials and, in 2008, reformulated our core product line to concentrate solutions. This initially reduced packaging by 55% and reduced freight weights by 50%, and we have increased these efficiencies each year. We have currently refined our products, processes, and packaging to reduce the shipping burden by over 75%.

Our passion is simple: providing you and your family with pure, all-natural products that keep you and your home clean while being gentle on both you and the planet.

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water bottles worth of plastic waste saved

Sustainable products for
sustainable lives.

For over thirty years, our mission has been to create a healthier, more sustainable planet for future generations. It’s that simple. And that mission is our passion and at the heart of Pure & Gentle.

We believe that, when it comes to what you put on your body and bring into your home, simple, all-natural ingredients are better. That’s why you won’t find anything like dyes, phosphates, petroleum chemicals, or chemical preservatives listed on our label.

Connecting for
a better clean.

Pure & Gentle connects with local and national organizations that are affiliated with clean water and a clean planet. We partner with associations and agencies at multiple levels and are always looking to learn and grow more: