Healthy Family


Pure & Gentle’s sulfate-free laundry detergent is a plant-derived alternative to conventional laundry soap. It denatures allergens on your clothing during a normal wash, and our sulfate-free laundry detergent leaves your clothes feeling soft and smelling wonderful. Those with sensitive skin might even find some relief in using a milder soap for the clothes that come in contact with skin on a daily basis. Our sulfate-free laundry detergent is safer for your family’s health and makes a better choice for a green home.

Sulfates are a category of chemicals found in most detergents and soaps. They are directly responsible for many of the “foaming” effects in shampoos, dish washes, and laundry detergents. While relatively cheap, they aren’t the best choice for personal health or the environment. In terms of health, sulfates can cause a variety of ills including respiratory harm, allergic reactions, and even hormone issues. When you are doing the laundry, fumes from your detergent enter the air of your home. Sulfate-free laundry detergent provides air that is safer to breathe during the process of cleaning your clothes.

Those same fumes enter the air outdoors. In large quantities, such as those from industrial plants, these released sulfates contribute to acid rain and global warming. Don’t panic if you’ve been using “normal” soap instead of sulfate-free laundry detergent up until now. You can support a greener lifestyle by ceasing to purchase from companies that rely on these dangerous chemicals.

At the end of the day, sulfate-free laundry detergent is easier on your skin and safer for the planet. Pure & Gentle’s laundry soap will get your clothes just as clean – if not cleaner – than the standard while allowing you to take an important step toward a greener home and a happier planet.

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