Healthy Planet


Keep your laundry in line with your green lifestyle by choosing biodegradable laundry detergent.  Pure & Gentle’s hypoallergenic laundry detergent is kinder for the environment and softer on your skin.

Our dye-free formula is easier on delicate clothing as well. Choosing to use this type of laundry detergent in place of chemically laden cleaners is a responsible choice for those seeking eco-friendly replacements for the laundry room. 

Biodegradable laundry detergent lacks the chemical overload found commonly in standard detergent. Naturally derived cleansers replace the synthetic compounds that can cause environmental harm. This is especially important for homes with septic systems. This type of detergent decays at a normal rate into components inert to the environment, instead of soaking the yard with chemical runoff.

Concentration and a pump dispenser provide two more planet-friendly features of our laundry soap. Normal detergents come with a measuring cup that may be hard to read. We replaced this outdated feature with an easy-to-use pump that produces exactly as much soap as you need to wash a load of laundry. A concentrated formula also helps cut down on the amount of packaging required. Using less soap, and less packaging, cuts down on waste output from the laundry room.

Biodegradable personal care products are also much better for sensitive skin types. Even with a brand new washing machine, a little bit of soap residue remains on your clothing. Since your skin is constantly in contact with the soap residue, allergic reactions are common with the use of standard laundry soaps. If you or someone in your home has been showing signs of irritation from your laundry soap, try switching to an all-natural option for a little relief. Laundry detergent formulated for babies might also help, but these solutions tend to cost more than your average soap. Our concentrated biodegradable laundry soap is affordable, efficient, and gentle enough for even the most sensitive skin.

Our mission leads the way.